Ensuring that we have the widest variety of saleable designs at competitive prices on the website is the key role. My role includes relationship management with a strong base of committed vendors (small and medium jewelers) who showcase their beautiful designs on Pepperfry. Besides, of course, working closely with the marketing team planning promotional collateral’s. Last but not the least ensuring that the Orders are delivered & shipped on time, and keeping both customers and vendors happy! Working in a start-up is always fun and challenging, and all folks have a lot of fun at work
2. In India people are conservative when it comes to buying precious jewellery as they prefer their local trusted jeweller. Through category, have you seen a change in that trend?
Over a period of time, customers have got more comfortable with buying Jewellery online, especially the new age customers who spend a lot of time online booking tickets and buying books. Efficient visual merchandising of products plays an important role in luring customers. Pepperfry offers a wide range of 1900+ styles, starting above Rs 1900; all our jewellery items, are 100 % Certified for Authenticity of Diamonds and BIS Hallmarked for Purity of Gold, by globally reputed Certifying agencies like GIA, IGI, GJEPC, DGLA, EGL.
3. Besides the convenience factor, can you give us 3 reasons why one should opt for buying jewellery online?
Savings: As an Internet retailer, has lower inventory and other overhead costs, than a bricks-and-mortar retailer, these savings can be passed on to the consumer, in the form of Competitive prices on the latest merchandise. Incredible discounts on jewelry can be found online. Customers can also do a quick price comparison of a wide range of products, sitting at one place. No overhead cost.
Services: Services offered like 100 % Certified and BIS Hallmarked Jewellery, Third Party Certificate from Renowned Labs, 365 Days Returns and 0 % EMI builds Trust and Confidence to buy.
Selection: One can enjoy shopping in their comfort zone with an option to choose from a wide variety. Various search options on the site such as, Item, Price Range, Occasion, Collection, Gold Colour, Diamond Quality makes the shopping experience pleasing and fast. No limitation due to time and place. Online Diamond Jewellery Stores have the capacity to offer a much wider selection of merchandise for sale in one place than either a traditional store or catalog. So take advantage of it!
4. How do you go about the buying process? Do you keep eye on trends to decide what people with like?
Jewellery purchases are more of planned purchases. They are driven by festivals like Dhanteras, Akshyatritiya, Onam, Pushya Nakshatra or family occasions like Engagement, Marriage, Anniversary, Karvachauth, etc. We try to offer jewellery to all Age-groups, occasions, and events. Our range at Pepperfry covers traditional styles, work wear, gifting range, etc. We definitely try and develop small ranges within these categories keeping in mind the latest trends. Example, Filigree, Rudraksh, Bands, etc. are in demand these days.
5. Can you recommend your top personal favorite pieces as a gifting option this festive season?
Latest Spiritual Collection, devoted to Lord Ganesha could be a perfect gift for the occasion. The range has been designed using Rudraksha Beads with Gold and Diamond. These are Panchmukhi Rudrakshas which suit everybody, and are harbinger of overall health, wealth and Prosperity. Some other gifts could be Gold and Silver Coins embossed with Ganesha and Lakshmi Motifs, Silver Idols of various incarnations of Lord Ganesha, Lakshmi, Sai Baba, Krishna, Hanumanji, Mahavir Swami, etc.
Rupam Singhal is a shopaholic who also loves travelling, watching movies, theatre and Danceworx. Good music keeps her going and when it comes to designs, believe in setting trends over following them.